Platform Football

Grassroots sport is often run by parents and volunteers. They might love 'the game', but many have never played at a level to really help children go beyond the basics or get ready for academies. On the opposite end of the scale, some football groups are formed purely for their moneymaking potential rather than a genuine love of the game. This leads to over expansion and a lack of investment in great coaches.

Platform was set up by a team of ex-professional players and experienced coaches, who run supercharged sports sessions to nurture talent and help children build valuable life skills. Their roster is bursting with activities: from academy-focussed football sessions to sports camps and whole-school PE programmes.

We helped Platform bottle their USP ‘quality coaching, curated connections’, to tell the story of their experience and professional links. And we launched a brand to match their energy, designing an identity, website, and shiny new kit to get children and parents raring to go and become the go-to for grass roots everything.