Lone Wolves Club started life as a response to a tumultuous period in the music industry. As the majors adjusted their focus (and with it their headcount), lots of industry lifers found themselves in the wild for the first time. A few of them decided to start up a network – initially for people to catch their breath, take a beat and realise that they were not alone. Over the next year, the pack grew and grew, bringing in a mix of seasoned experts and new talent. What started as an ad-hoc Slack channel grew into a movement of thought leaders and an invaluable resource for advice and expertise. All at a time when the music industry needed it most.

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Working closely with the founders, we’ve created a brand that sums up the curiosity, courage and kindness that runs through every bit of Lone Wolves Club. The brand moves them from a below-the-radar single channel to a multimedia organisation. Time for the pack to grow, and lead the entire music industry to new territories.