![Image of the Gravis wordmark extruding out of a desk in an office environment](https://assets-global.website-files.com/648fe1639c604c5967616dfa/655b0bc875942b71b2d3bdc9_GCP05_Reception.webp)
![Someone in London holding an umbrella with the Gravis wordmark and illustrated character](https://assets-global.website-files.com/648fe1639c604c5967616dfa/655b0bc8bab8837a57534fcb_GCP13_Umbrella.webp)
![A lightbox in an office showing the Gravis tortoise in front of a bar chart that resembles buildings. The text reads 'Radically real'](https://assets-global.website-files.com/648fe1639c604c5967616dfa/655b0bc819d7c41adbcc9c4a_GCP14_Lightbox.webp)
![A series of report covers on a shelf showing the Gravis design system](https://assets-global.website-files.com/648fe1639c604c5967616dfa/655b0bc8143610f766936b41_GCP15_Shelf.webp)
![Curved stone office wall with engraved text that reads 'Investment ideas for the long run'](https://assets-global.website-files.com/648fe1639c604c5967616dfa/655b0bc775942b71b2d3bda4_GCP16_Office_wall.webp)
![Close up photograph of the details of the engraved text in the curved stone office wall](https://assets-global.website-files.com/648fe1639c604c5967616dfa/655b0bc81e772cae1499d82f_GCP17_Office_wall.webp)
![A colourful Gravis fund logos on a screen in the London Stock Exchange](https://assets-global.website-files.com/648fe1639c604c5967616dfa/655b0bc8c71925bfdb117a32_GCP18_Stock_Exchange.webp)
![Event design, Gravis tortoise lit up on the front of a welcome desk](https://assets-global.website-files.com/648fe1639c604c5967616dfa/655f7821fb301f089d3c0419_GCP22%20Launch.jpg)
![Black and white tile saying 'Be nice' in the shape of a smiley face](https://assets-global.website-files.com/648fe1639c604c5967616dfa/655b0bc82bddcafd3467cd66_GCP23_Be_nice.webp)
![White greetings card sticking out the sand with an illustrated Gravis character wearing a santa hat, the text reads 'Happy holidays'](https://assets-global.website-files.com/648fe1639c604c5967616dfa/655b0bc8633eab445d82ce31_GCP24_Holiday_Card.jpg)
Gravis is an investment house formed in 2008. It’s built its reputation on funds that are all about the long-term – for the country and their investors. But to be this predictable takes thinking that’s anything but. Their Thing is all about being proudly long-term as the radically steady fund manager.
We gave Gravis a brand with equally long-term ambitions: including a press and moving media launch and an online campaign. All based around the Galápagos tortoise – steady, strong and with one of the longest life expectancies on the planet. This new system is giving Gravis a new lease of life, and giving the funds the status they deserve.