When you sign up to Easyfundraising, big brands donate when you shop. It’s a no-brainer like Gift Aid. So why hasn’t everyone done it? To become a household name and go beyond the £43 million already raised for good causes, Easyfundraising needed a new brand and a crystal clear way of explaining their product.
Who pays? Which shops do it? What’s the catch? We explained away people’s scepticism with a watertight new story and a redesigned UX/UI. And we showed how simple it is to turn everyday spending into good deeds with a new visual identity, beautiful commissioned illustrations by Roccio Egio, and a nationwide campaign.