![Hoarding design with oversized brand illustrations](https://assets-global.website-files.com/648fe1639c604c5967616dfa/654dce626b3b83d910725912_EF10_Hoarding.webp)
![A phone showing the Easyfundraising app](https://assets-global.website-files.com/648fe1639c604c5967616dfa/654dce63c64337eb5a70b031_EF12_Phone-Mockup.webp)
![An urban billboard showing imagery from the causes](https://assets-global.website-files.com/648fe1639c604c5967616dfa/654dce63bd187659d9cd5e18_EF16_Wateraid-Billboard.webp)
![Flyposter hoarding of the Easyfundraising causes](https://assets-global.website-files.com/648fe1639c604c5967616dfa/654dce631d09b891fca7f7c4_EF19_Causes-Flyposters.webp)
![A large billboard at a train station with illustrations of objects and the headline 'Turn daily spending into cash for causes'](https://assets-global.website-files.com/648fe1639c604c5967616dfa/654dce6318fda3f50ddaca89_EF20_Campaign-OOH.webp)
When you sign up to Easyfundraising, big brands donate when you shop. It’s a no-brainer like Gift Aid. So why hasn’t everyone done it? To become a household name and go beyond the £43 million already raised for good causes, Easyfundraising needed a new brand and a crystal clear way of explaining their product.
Who pays? Which shops do it? What’s the catch? We explained away people’s scepticism with a watertight new story and a redesigned UX/UI. And we showed how simple it is to turn everyday spending into good deeds with a new visual identity, beautiful commissioned illustrations by Roccio Egio, and a nationwide campaign.
“The new brand has not only unified our external image, but the fresher look and clearer articulation of our message has led to a 35% uplift in the conversion rate on some of our key landing pages. I am particularly impressed by how it has also united us as a team. We are living our values and I hear frequent expressions of pride from colleagues as they use rebranded assets in their day-to-day roles.”