ARX

High quality cannabis doesn't happen by accident. It's the result of expertise, obsessive attention, and an uncompromising belief that patients deserve better. That belief is the foundation of Arx, and their commitment to raising the standard of medical cannabis in Germany.

We worked with our long-term partner Tilray to build the Arx brand from the ground up: strategy, positioning, story, visual identity and messaging. Our work amplified a central truth – that high quality cannabis, like the entourage effect itself, is never the result of one thing but many things all working together. Visually, the identity took its cues from the facility itself: the geometry of the indoor grow grids, the clinical precision of the grow rooms, engineered down to the last detail. We also ran a full shoot at the Neumünster facility, to bring the full brand story to life.