The context

Over the last decade, commerce and retail have changed drastically. But the vans and trucks making it all possible haven’t changed. With their beautifully smart electric fleet, Arrival are setting out to change this.

As they started to move beyond prototype and into production, Arrival needed to make sure every bit of their brand was ready to help their business scale – from the factory floor to the vehicle interiors.

We helped Arrival develop their logo and tone of voice into a brand that was ready for launch.

Their Thing: Minimal. Mindful. Magical.
Monochrome billboard design reading 'Minimal, mindful, magical' paired with the logo and symbol
Arrival brand mission, it reads 'At Arrival, we're redeefining everything that moves. We believe in a future that's electric, driverless and connected.'
Arrival van outside the warehouse
Arrival vehicle on the road branded with UPS livery
Copy and writing for Arrival that reads 'Depot to doorbell, differently.'
Brand advert that reads 'EI > AI'
Arrival branded sweatshirt design with logo and symbol
Close up of Arrival truck
Close up of Arrival technology
Staircase with signage and wayfinding graphics
Large interior wall graphic with an icon of a coffee cup used for wayfinding
Overview of pages from the Arrival brand guidelines