![Monochrome billboard design reading 'Minimal, mindful, magical' paired with the logo and symbol](https://assets-global.website-files.com/648fe1639c604c5967616dfa/656a24c4b84839556ad385e9_03ARR_OOH.webp)
![Arrival van outside the warehouse](https://assets-global.website-files.com/648fe1639c604c5967616dfa/656a24c4a2fdf804da055e7b_05ARR_Truck-image.webp)
![Arrival vehicle on the road branded with UPS livery](https://assets-global.website-files.com/648fe1639c604c5967616dfa/656a24c47488d006f7aafe05_06ARR_UPS-Truck.jpg)
![Brand advert that reads 'EI > AI'](https://assets-global.website-files.com/648fe1639c604c5967616dfa/656a24c3b84839556ad3858a_08ARR_EI-AI.webp)
![Arrival branded sweatshirt design with logo and symbol](https://assets-global.website-files.com/648fe1639c604c5967616dfa/656a24c34f65007cab6ccd0a_09ARR_Sweatshirt.webp)
![Close up of Arrival truck](https://assets-global.website-files.com/648fe1639c604c5967616dfa/656a24c37488d006f7aafdc2_10ARR_Truck-image-2.webp)
![Close up of Arrival technology](https://assets-global.website-files.com/648fe1639c604c5967616dfa/656a24c31d0200daa27404af_11ARR_Detail.webp)
![Staircase with signage and wayfinding graphics](https://assets-global.website-files.com/648fe1639c604c5967616dfa/656a24c31749934b49fa1a30_12ARR_Stairwell.webp)
![Large interior wall graphic with an icon of a coffee cup used for wayfinding](https://assets-global.website-files.com/648fe1639c604c5967616dfa/656a24c47d5662965a6076ea_13ARR_Icon.webp)
![Overview of pages from the Arrival brand guidelines](https://assets-global.website-files.com/648fe1639c604c5967616dfa/656a24c4a8570f094021c0c2_14ARR_Guidelines.webp)
Over the last decade, commerce and retail have changed drastically. But the vans and trucks making it all possible haven’t changed. With their beautifully smart electric fleet, Arrival are setting out to change this.
As they started to move beyond prototype and into production, Arrival needed to make sure every bit of their brand was ready to help their business scale – from the factory floor to the vehicle interiors.
We helped Arrival develop their logo and tone of voice into a brand that was ready for launch.