Helping people make the most of the possibilities that come with capital

CapGen are specialists in helping people make their capital count. They’re a rare combination of investment genius and every-detail-covered service. They’d been a well-kept secret for too long, so they asked us to help them let the cat out the bag. As they said in our first meeting If we’re going to be niche, we can’t be beige.‘

We helped CapGen find the Thing that made them special and made it sing with a sophisticated identity that mixes the precision of the investment with the softer side of service. We brought it all to life across the business and on a new site that we designed, built and launched.

The new brand will reintroduce CapGen to its nearest and dearest, give potential clients a taste of the award-winning magic that they bring to the table, and importantly capture the spirit of the incredible team behind the scenes that make it all possible. 

Full case study coming soon…

From writing the positioning to the crafting the prisms, we wanted to build a brand as carefully considered as their services. In the middle of everything is CapGen’s thoughtful and world-shaping point of view on capital and the possibilities that it brings. We can’t wait to share the full story soon.

Next project:
Virgin Active, Anywhere