Helping people make the most of the possibilities that come with capital

CapGen are specialists in helping people make their capital count. They’re a rare combination of investment genius and every-detail-covered service. They’d been a well-kept secret for too long, so they asked us to help them let the cat out the bag. As they said in our first meeting ​‘If we’re going to be niche, we can’t be beige.‘

We helped CapGen find the Thing that made them special and made it sing with a sophisticated identity that mixes the precision of the investment with the softer side of service. We brought it all to life across the business and on a new site that we designed, built and launched.

The new brand will reintroduce CapGen to its nearest and dearest, give potential clients a taste of the award-winning magic that they bring to the table, and importantly capture the spirit of the incredible team behind the scenes that make it all possible.