A visual identity for the future of transport
Over the last decade, commerce and retail have changed – drastically. More businesses. More global. More clicks. More baskets. More deliveries. More vans and trucks. But vans and trucks hadn’t changed. Old technology, meant new levels of pollution. Congestion. More pressure on a system that was already creaking. With their beautifully smart electric fleet, Arrival are setting out to change that.
We helped Arrival develop their logo and wordmark into a brand that was ready for launch.
As they started to move beyond prototype and into production, Arrival needed to make sure every bit of their brand was ready to help their business scale – from the factory floor to the vehicle interiors.
Made by robots. Designed for people.
We developed a tone of voice that helped Arrival bring humanity to their technology.